About Instant Magazine

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Our Team | Our Story | Our values

Meet the people behind
Instant magazine

Maaike Dirks-Tempel


Are you using Instant Magazine to build awesome publications? Then Maaike is here to help you leverage the potential of our tool as much as possible.

Sean Filidis


Copywriter, content producer, and human thesaurus, Sean oversees our messaging and ensures the right people see the right info at just the right time.

Daniel Knoppers

Product owner

Daniel keeps our developers on track making sure the features on our roadmap get done on time and in the order our customers want.

Ilse Kruitwagen


Ilse is the proactive type. She'll have the answer to your support issue before you even know what the question is.

Ritesh Sheombar

Online Advertising Savant

Ritesh takes care of our online advertising with sage-like wisdom. He executes, monitors and continually optimizes, ensuring the price is always right.

Melvin van Gent

Front-end Ninja

Melvin is part of our front-end team and works on our new Drag & Drop editor. He makes sure our editor is as intuitive and user-friendly as it can be.

Jonna Braam

Head of Support

Jonna is there for you all day. She has the answer to every possible support question you might have.



Our beloved office pet, Russel, silently monitors our workplace escapades from the comfort of her corner office.

Suki Bains

Digital Strategy Advisor

Suki brings a personal touch to every transaction. Authentic and friendly, she wins customers over with her presence and personality.

Erwin Verdonk

Full Stack Developer

Erwin doesn't mind getting his hands dirty on anything software development related. He has a strong focus on automation and efficiency.

Christopher Sorge

Sales Director (Americas)

Always ready to help, Christopher gives exciting demos, shares relevant case studies, and provides whatever our customer need to succeed.

Kirsten Katuin

Human Resources Admin

Kirsten is a specialist in both human resources policy and CrossFit. It’s the perfect skillset for keeping our office healthy and stress-free.

Fien Wanders

Customer Support Hero

Painter, bass player, and customer support technician, Fien specializes in providing creative solutions for all our customers' needs.

Vincent van der Laan

Senior Digital Designer

Vincent channels vast amounts of energy and enthusiasm into developing remarkable online content, burning through lots of coffee in the process.

Geoffrey Stekelenburg

The Dark Coder

Geoffrey is part of our back-end team. Together with his beloved pet Russell, he masters the Force to guard over our API.

Basia Karpiel

Digital Designer

With her toolbox of mystical design skills, Basia beautifies everything she touches. She creates mockups for customers and digital assets for the team.

Tim Legierse

Digital Strategy Advisor

Digital strategy advisor by day, DJ by night, Tim brandishes the power of our platform with product demos that will make you want to dance.

Roëll Bakker

Agency Growth Manager

Roëll manages our partner program and helps our certified agency partners secure recurring revenue streams with our platform.

Femke Bos

Management assistant

As our management assistant Femke is our peacekeeper at the office. She ensures that we are well equipped and makes sure everything runs as smooth as it possibly can!

Sander Kalkman

Marcom Specialist

From social media strategy to event management to public relations, Sander keeps our audiences fully informed and perpetually entertained.

Kevin de Vries

Business Development Manager (NL)

Kevin's hobbies and vocation are one and the same: Inspiring others to create remarkable content. You might say he gets paid for having fun.

Dennis Looijenga

Product Marketer

Dennis is the voice of our customer when it comes to the development of our product. He works on our market positioning, product messaging and crystalizes the value of our tool.

Ninette Miedema

Head of Finance

From financial figures and forecasts to fancy fiscal flowcharts, Ninette figures in all the funds and facilitates our financial freedom.

Tom de Jonge

UX Designer

Tom uses his masterful design skills to turn our myriad of complex configurations into an intuitive and friendly user experience.

Lilian Timmers

Digital Designer

Lilian is a bit of a show-off. Constantly pushing the limits of our tool, she produces one brilliant client publication after another.

Daan Reijnders

Co-Founder / CEO

The CEO and co-founder of Instant Magazine. Always thinking five steps ahead, Daan sees upcoming business trends with prophetic accuracy.

Fabian de Bakker

Creative Mind

Fabian's main focus is enhancing the user experience of our tool by creating the best designs possible. Artist, designer, creative mind: Fabian is all of it and more.

Joost Galama

Co-Founder / CTO

Joost is the technical mastermind behind Instant Magazine. Send him a properly formatted JSON API query if you want to get in touch.

Yvonne Brugman


As ‘Kickstarter’ Yvonne helps our clients with building digital publications. From concept to creation!

Dylan George

PHP Jedi

Dylan helps to oversee the continuing evolution of our API using tools nobody else understands, like the mythical Doctrine ORM.

Douglas van Oijen

Head of Growth

Douglas guides our global expansion and continuously reminds us how to translate product features into real customer value.

Victor Codrington

Digital Strategy Advisor

Victor brings finesse into every conversation. Full of creative ideas, he helps our customers optimize their digital communications strategies.

Claire Schouten

Customer Support Hero

Claire always goes the extra mile to keep our customers satisfied. After solving your support issue, she might just provide free marital advice too.

Barry Tielkes

Javascript Guru

If you come across a great feature, there's a good chance Barry was involved. He awsomifies everything he gets his hands on.

Bart Brinkman

King of Code

Bart sets the direction for the development of our back-end. If he can't do something, you can reasonably assume it's not possible.

Benjamin Kulakofsky

Content Marketer

Ben, master of both pen and participle, writes the page-turners that drive organic traffic and keeps our dedicated fanbase growing.

Willem Raadgers

Customer Support Hero

Is it a bird? Is it a bug? It's supportman! With Willem on the case, no support ticket goes unsolved, no call unanswered, no problem unresolved.

Martijn Senden

Front-end Pioneer

Always on top of the latest technological trends, Martijn develops new features and ensures they're both functional and a joy to use.

Maaike Schoe

Penny processor

Maaike is our Penny Processor and responsible for administration. The entire process, from every entry to the financial reporting. Process them pennies.

Stephan Heeger

Search Marketer

Stephan is dedicated to creating effective online marketing campaigns. He is the mastermind behind our search efforts.

Jean-Pierre Rostane

QA engineer

No other human spends more time using Instant Magazine. JP's ongoing mission is to try to break everything our developers create.

Tricia Persaud

Business Development Manager (US)

Tricia is well-versed in our customers' needs and has a real knack for persuasion. Legend has it she once sold a bicycle to a fish.

Chiel de Leeuw

Growth Marketer

Chiel is responsible for analyzing and improving our online marketing campaigns. He also has a love-hate relationship with data.

Sabrina Beer

Key Account Director

Sabrina works hard to understand our clients' needs and provide them with the best possible solutions. And if they're ever not satisfied, she takes them out to lunch.

Join our team

We're hiring

We're always looking for new talent to join our team. Interested? Check out our vacancies!

Cesurhan Uygun


Hammering away at his keyboard, Ces works tirelessly to provide our customers with the features and user experience they want.

Sven Roeterdink


Kitesurfer in the weekends, developer on the weekdays. Skillfully masters both the waves and our code.

Tom Schoorstra

Customer Success Intern

Tom may watch too much Netflix in his free time, but he's certainly no average Joe. Using advanced research techniques, he uncovers new ways for our customers to succeed.

James McBriar

Sales Director (UK)

James works hard advising clients, demonstrating our software, and proving the value of our tool. He takes his tea al desko.

Arinda Loef

Customer Success Manager

Arinda ensures our customers achieve their content goals by providing advice on strategy, distribution, design, and much more.

Igor Faygenbaum

Customer Success Manager (US)

When Igor's not at the gym, he's busy building meaningful relationships with clients and helping them get the most out of their digital content.

Nicole Kenter

Digital Strategy Advisor

Nicole sets up meetings and gives great demos of our platform. And as our in-house photographer, she documents all our office antics.

Magdalena Zawiślak


From invoicing to payment processing, Magdalena follows up with clients making sure the cash keeps flowing and the lights stay on.

Michiel Schouten

Head of Marketing

Michiel heads up our team of marketing professionals and works hard to turn potential users into Instant Magazine evangelists.

Tim Arisz


Tim makes sure the immersive publications our customers create come with a user experience that's friendly and intuitive. Also, he's our GIF master.

The Instant Magazine STORY

The Instant Magazine Team

We used to run a creative agency.

And like many people with experience in marketing or communications, we found that no matter how much branded content we produced, it was difficult to get noticed.

If you ask most people, they’ll say that the problem is content overload. We kept hearing that the average Joe is just too busy and doesn’t have time to read anymore.

But that’s not the story that we saw.

We saw that average people were spending more time gobbling up content than ever before. At home, in the train, at work, even on the toilet.

The problem wasn’t that there was too much content, the problem was that content wasn’t being designed for the modern content consumer!

Today, people need content to be snackable. They need it to be visual. And most importantly, they need to be able to consume it when, where and on whatever device they prefer.

So in 2008, with this narrative in mind, we gathered a team of developers and designers to try something new.

Using Flash and ActionScript (hey, don’t judge us), we began creating our first fully custom “digital publications” — responsive content pieces that were engaging, interactive and visually immersive, no matter what device a reader used.

And people loved them.

Companies started ditching PDFs and asking us to produce responsive publications for everything from newsletters to annual reports; from staff magazines to white papers to product catalogs. They wanted them for things we didn’t initially envision.

There was only one problem.

It wasn’t really sustainable. These custom publications were extremely labor intensive. And on top of that, the death of Flash was already on the horizon.

We needed — no, the world needed a permanent solution. A platform that would enable marketers and communications professionals to create these things in an afternoon, without needing a team of developers and designers.

Because nothing like this existed, Daan our CEO, and Joost (his name rhymes with toast), our CTO, decided they would build the platform themselves. And in 2013, Instant Magazine was born!

We set out to democratize the production of top-notch web content so that anyone could create media-rich HTML5-based sales and marketing collateral without needing any technical expertise.

And it worked!

After launching, we scored our first two clients in the first week. Fast forward to today, and we’ve we amassed 1,000+ clients in 36 countries, and have offices in Amsterdam, London and New York.

We now have an amazing team of more than 50 dedicated people.

The success we’ve seen proves our initial belief was accurate: Today’s audiences want to read exceptional content more than ever — it's just that they need it to be tailored to their content consumption habits.

And we believe brands should be able to meet this need.

Instant Magazine exists to untether brands from the constraints of traditional formats and empower them to produce concise, visually immersive content experiences that are universally accessible.

The powerful and easy-to-use platform we developed (and are still improving) allows anyone to quickly create media-rich HTML5-based content that really stands out.

So, that’s our story... But it's not over yet.

Our big, hairy audacious goal is that by 2030 we will have reached 10% of the world's population with an Instant Magazine. And we're working hard, together with our customers, to achieve this!

Want to be part of the story? Start creating your first Instant Magazine today!

More about our platform

Our Values


(Getting $#*! Done)

Resourcefulness is the fuel that keeps our world turning. Developers who see challenges, not limitations. Savvy professionals who get things done and find ways to make things work. Support heroes who defy impossibilities and invent workarounds. To be resourceful is to come up with solutions, not excuses.


(Getting $#*! Done, together)

Grand accomplishments are never achieved alone. The willingness and ability to cooperate are worth more than individual talent. A high-performing team has no room for ego or lone wolves. The best collaborators draw on the strengths of others, and they readily share both their expertise and the credit for their success.


(Figuring $#*! Out)

Progress is driven by the inquisitive and the meddlesome. Innovation by those unafraid to challenge established norms. Always forward thinking, they dissect to understand and break to improve. And in the process, they continually redefine what's possible. Curiosity is what engenders the truly novel.


(No Bull$#*!)

There's more to our people than brains and abilities. Those who place more value on relationships than on transactions; who are open, humble and other-oriented are invariably happier and more successful, both in work and in life. We're all in this together, so be approachable, be personable, and remember to have fun.

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