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your story

Our story

When did it all start?

Our experience in creating online magazines dates back to 2008, when this was still fully customized and developed in Flash. With the staggering growth of mobile we started searching for software solutions to produce responsive online magazines. There are various tools available but none of them supported smartphones. To fill this gap, we decided to develop our own software. In March 2013 we published our first online magazine and Instant Magazine was a fact.

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Meet the people behind
Instant magazine

Tom de Jonge

Front-end Magician

Tom uses his magical design skills to make projects come to life. He designs the front-end of the edtior and creates magazines.

Chiel de Leeuw

Growth Hacker

Chiel is responsible for analyzing and improving our online marketing campaigns. He also has a love-hate relationship with data.

Maaike Schoe

Penny processor

Maaike is our Penny Processor and responsible for administration. The entire process, from every entry to the financial reporting. Process them pennies.

Marco Papalia

The Codefather

Marco will make you an offer you can't refuse. He builds new templates and creates awesome animations & features.

Maaike Dirks-Tempel

Customer Success Manager

As Customer Success Manager Maaike ensures that our clients are as successful as possible with their digital publications. From concept to distribution and analysis, she will gladly help you out!

Femke Bos

Management assistant

As our management assistant Femke is our peacekeeper at the office. She ensures that we are well equipped and makes sure everything runs as smooth as it possibly can!

Arinda Loef

Customer Success Manager

Arinda is committed to ensure that our clients use our tool as successfully as possible by providing advice on strategy, distribution, statistics and much more.

Roëll Bakker

Agency Growth Manager

Roëll focuses on the growth of our company. He advises clients by giving demos of our tool, sharing awesome examples and showing all possible applications.

Joost Galama

Co-Founder / CTO

Joost is co-owner of Instant Magazine. The technical mastermind behind our innovation. He designed the back-end as well as the front-end.

Lilian Timmers

Editorial Designer

As Editorial Designer Lilian supports and advises clients about designing their online magazines. She also works on writing blogs and other texts for our website.

Stephan Terhaar

Content marketer

Stephan is our content man. Blogs, newsletters, e-mails, case studies... He writes it all!

Jean-Pierre Rostane

QA engineer

As QA engineer Jean-Pierre is the test pilot of our source code. He makes sure every update to our editor is in order and test everything he can get his hands on.

Fabian de Bakker

Creative Mind

Fabian's main focus is enhancing the user experience of our tool by creating the best designs possible. Artist, designer, creative mind: Fabian is all of it and more.

Dylan George

PHP Jedi

Together with the King of Code, Dylan makes sure our back-end uses the latest techniques and is ready for the next step.

Christopher Sorge

Sales Director (US)

Christopher is our Sales Director in the United States. He advises clients by giving demos of our tool, sharing awesome examples and showing all possible applications.

Bart Brinkman

King of Code

A developer who can write code and (with his degree in Information Science) he is an expert in setting up business processes. Rightfully the King of Code!

Jonna Braam

Customer Solutions Provider

Jonna is there for you all day. She has the answer to every possible support question you might have.

Barry Tielkes

Javascript Guru

As Javascript Guru Barry creates new features for our editor (WYSIWYG!) and awesome stuff for magazines.

Kimberly Warrington

Director, Business Development (US)

Kimberly advises clients by giving demos of our tool, sharing awesome examples and showing all possible applications.

Michiel Schouten

Head of Marketing

Michiel leads our team of self-directed marketing professionals. He and his team work their butt off to transform potential users into engaged Instant Magazine ambassadors.

Yvonne Brugman


As ‘Kickstarter’ Yvonne helps our clients with building online magazines. From concept to creation!

Ninette Miedema

Head of Finance

As Head of Finance Ninette is responsible for all the financial processes of our clients. From payments of clients to setting the right targets, she does it all!

Nicole Kenter

Campaign Manager

Nicole is our bridge between marketing and sales. She starts campaigns and makes sure our content always reaches the right people.

Douglas van Oijen

Head of Growth

Douglas focuses on the growth of our company. He guides our sales offices around the globe but also loves to advise clients by giving demos of our tool, sharing awesome examples and showing all possible applications

Isabel Arnold

Country Manager

Isabel is our representative in Germany and focuses on marketing and growth in the DACH region. She helps clients by giving demos, sharing examples and showing the possible applications.

Nina van Vliet

Social Media Specialist

Nina her focus is on working out social media strategies. Besides, Nina and her camera are inseparable. Together they are capturing everything that happens in the company.

Stephan Heeger

Search Marketer

Stephan is dedicated to creating effective online marketing campaigns. He is the mastermind behind our search efforts.

Antonio Martins

Code Rebel

Antonio is our back-end developer and master of SCRUM. He makes sure everything is connected properly and watches over the efficiency of development.

Daan Reijnders

Co-Founder / CEO

Daan is initiator and co-owner of Instant Magazine. Based on demand, Daan seamlessly incorporated concept and execution. He has years of experience in offline to online transitions.

Martijn Senden

Front-end Pioneer

Martijn pushes us to new frontiers by developing our editor. He ensures we are up to speed with the newest technologies and finds the best ways to use them.

James McBriar

Sales Director (UK)

James is our Sales Director in the United Kingdom. He advises clients by giving demos of our tool, sharing awesome examples and showing all possible applications.

Dennis Looijenga

Engagement Officer

Dennis is our online marketer and makes sure that we engage with our (potential) clients in the best possible way.

Daniel Knoppers

Product owner

Daniel is the bridge between business and development. He translates wishes to our backlog, sets the right priorities and is the master of our roadmap.

Paul Knol

Customer Solution Provider

As Customer Solution Provider Paul has the perfect solution for every support question. Seriously, ask him anything!

Sabrina Beer

Mother of all Nerds

With the official title “Mother of all Nerds” Sabrina makes sure that the organization runs smoothly. She is responsible for sales and administration.

Join our team

We're hiring

We're always looking for new talent to join our team. Check the jobs below our team or get in touch!

Join our team!
We're looking for:


As an Account Executive you'll be responsible for prospecting and closing. You'll be based in Amsterdam and follow up on inbound leads, provide presentations to potential clients and search for new clients.

Check the job


We're expanding towards the German market and are looking for an Account Executive for the German market. Based in Amsterdam. Join our growing team in one of the hottest digital sectors.

Check the job

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