About Instant Magazine

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Our Team | Our Story | Our values

Meet the people behind
Instant magazine

Michiel Schouten

Head of Marketing

Michiel leads our team of self-directed marketing professionals. He and his team work their butt off to transform potential users into engaged Instant Magazine ambassadors.

James McBriar

Sales Director (UK)

James is our Sales Director in the United Kingdom. He advises clients by giving demos of our tool, sharing awesome examples and showing all possible applications.

Kirsten Katuin

Human Resources Intern

Kirsten is a specialist in both human resources policy research, and CrossFit. It’s the perfect skillset for keeping our office healthy and stress-free.

Sabrina Beer

Key Account Director

Sabrina works hard to understand our clients' needs and provide them with the best possible solutions. And if they're ever not satisfied, she takes them out to lunch.

Maaike Dirks-Tempel


Are you using Instant Magazine to build awesome publications? Then Maaike is here to help you leverage the potential of our tool as much as possible.

Cesurhan Uygun


Ces is our React.js enthusiast. As a Front-end, he makes sure to support development by using cutting edge technologies.

Magdalena Zawiślak


From invoicing to payment processing, Magdalena follows up with clients making sure the cash keeps flowing and the lights stay on.

Sven Roeterdink


Kitesurfer in the weekends, developer on the weekdays. Skillfully masters both the waves and our code.

Maaike Schoe

Penny processor

Maaike is our Penny Processor and responsible for administration. The entire process, from every entry to the financial reporting. Process them pennies.

Joost Galama

Co-Founder / CTO

Joost is co-owner of Instant Magazine. The technical mastermind behind our innovation. He designed the back-end as well as the front-end.

Erwin Verdonk

Full Stack Developer

As a full-stack developer, Erwin does not mind getting his hands dirty on anything software development related. He also has a strong focus towards automation and efficiency.

Jonna Braam

Customer Solutions Provider

Jonna is there for you all day. She has the answer to every possible support question you might have.

Martijn Senden

Front-end Pioneer

Martijn pushes us to new frontiers by developing our editor. He ensures we are up to speed with the newest technologies and finds the best ways to use them.

Suki Bains


Suki advises and guides our clients by giving demos of our tool, sharing awesome examples and showing all possible applications.

Melvin van Gent

Front-end Ninja

Melvin is part of our front-end team and works on our new Drag & Drop editor. He makes sure our editor is as intuitive and user-friendly as it can be.

Nicole Kenter

Agency Development Representative

Nicole advises our agencies and guides them during their first steps in the world of digital publishing.

Dennis Looijenga

Product Marketer

Dennis is the voice of our customer when it comes to the development of our product. He works on our market positioning, product messaging and crystalizes the value of our tool.

Geoffrey Stekelenburg

The Dark Coder

Geoffrey is part of our back-end team. Together with his beloved pet Russell, he masters the Force to guard over our API.

Fabian de Bakker

Creative Mind

Fabian's main focus is enhancing the user experience of our tool by creating the best designs possible. Artist, designer, creative mind: Fabian is all of it and more.

Bart Brinkman

King of Code

A developer who can write code and (with his degree in Information Science) he is an expert in setting up business processes. Rightfully the King of Code!

Ninette Miedema

Head of Finance

As Head of Finance Ninette is responsible for all the financial processes of our clients. From payments of clients to setting the right targets, she does it all!

Roëll Bakker

Agency Growth Manager

Roëll focuses on the growth of our company. He advises clients by giving demos of our tool, sharing awesome examples and showing all possible applications.

Arinda Loef

Customer Success Manager

Arinda is committed to ensure that our clients use our tool as successfully as possible by providing advice on strategy, distribution, statistics and much more.

Hester Pollemans

Project Manager

Hester manages internal and external projects and coordinates our Creative Services. She eats deadlines for breakfast, both for clients and colleagues.

Tom Schoorstra

Customer Success Intern

Tom may watch too much Netflix in his free time, but he's certainly no average Joe. Using advanced research techniques, he uncovers new ways for our customers to succeed.

Daan Reijnders

Co-Founder / CEO

Daan is initiator and co-owner of Instant Magazine. Based on demand, Daan seamlessly incorporated concept and execution. He has years of experience in offline to online transitions.

Sean Filidis


Copywriter and content machine gun, Sean monitors our customer journey and makes sure the right people see the right messages at just the right time.

Femke Bos

Management assistant

As our management assistant Femke is our peacekeeper at the office. She ensures that we are well equipped and makes sure everything runs as smooth as it possibly can!

Kevin de Vries

Business Development Manager (NL)

Kevin's hobbies and vocation are one and the same: Inspiring others to create remarkable content. You might say he gets paid for having fun.

Yvonne Brugman


As ‘Kickstarter’ Yvonne helps our clients with building digital publications. From concept to creation!

Daniel Knoppers

Product owner

Daniel is the bridge between business and development. He translates wishes to our backlog, sets the right priorities and is the master of our roadmap.

Douglas van Oijen

Head of Growth

Douglas focuses on the growth of our company. He guides our sales offices around the globe but also loves to advise clients by giving demos of our tool, sharing awesome examples and showing all possible applications

Ilse Kruitwagen


Ilse is the proactive type. She'll have the answer to your support issue before you even know what the question is.

Dylan George

PHP Jedi

Together with the King of Code, Dylan makes sure our back-end uses the latest techniques and is ready for the next step.

Jean-Pierre Rostane

QA engineer

As QA engineer Jean-Pierre is the test pilot of our source code. He makes sure every update to our editor is in order and test everything he can get his hands on.

Stephan Heeger

Search Marketer

Stephan is dedicated to creating effective online marketing campaigns. He is the mastermind behind our search efforts.

Tim Arisz


Tim makes sure the immersive publications our customers create come with a user experience that's friendly and intuitive. Also, he's our GIF master.

Christopher Sorge

Sales Director (US)

Christopher is our Sales Director in the United States. He advises clients by giving demos of our tool, sharing awesome examples and showing all possible applications.



Our beloved office pet. Russell always silently monitors all our office escapades.

Lilian Timmers

Editorial Designer

As Editorial Designer Lilian supports and advises clients about designing their digital publications. She also works on writing blogs and other texts for our website.

Join our team

We're hiring

We're always looking for new talent to join our team. Interested? Check out our vacancies!

Chiel de Leeuw

Growth Marketer

Chiel is responsible for analyzing and improving our online marketing campaigns. He also has a love-hate relationship with data.

Barry Tielkes

Javascript Guru

As Javascript Guru Barry creates new features for our editor (WYSIWYG!) and awesome stuff for publications.

Tricia Persaud

Business Development Manager (US)

Tricia is well-versed in our customers' needs and has a real knack for persuasion. Legend has it she once sold a bicycle to a fish.

Tom de Jonge

Front-end Magician

Tom uses his magical design skills to make projects come to life. He designs the front-end of the edtior and creates publications.

The Instant Magazine STORY

The Instant Magazine Team

We used to run a creative agency.

And like many people with experience in marketing or communications, we found that no matter how much branded content we produced, it was difficult to get noticed.

If you ask most people, they’ll say that the problem is content overload. We kept hearing that the average Joe is just too busy and doesn’t have time to read anymore.

But that’s not the story that we saw.

We saw that average people were spending more time gobbling up content than ever before. At home, in the train, at work, even on the toilet.

The problem wasn’t that there was too much content, the problem was that content wasn’t being designed for the modern content consumer!

Today, people need content to be snackable. They need it to be visual. And most importantly, they need to be able to consume it when, where and on whatever device they prefer.

So in 2008, with this narrative in mind, we gathered a team of developers and designers to try something new.

Using Flash and ActionScript (hey, don’t judge us), we began creating our first fully custom “digital publications” — responsive content pieces that were engaging, interactive and visually immersive, no matter what device a reader used.

And people loved them.

Companies started ditching PDFs and asking us to produce responsive publications for everything from newsletters to annual reports; from staff magazines to white papers to product catalogs. They wanted them for things we didn’t initially envision.

There was only one problem.

It wasn’t really sustainable. These custom publications were extremely labor intensive. And on top of that, the death of Flash was already on the horizon.

We needed — no, the world needed a permanent solution. A platform that would enable marketers and communications professionals to create these things in an afternoon, without needing a team of developers and designers.

Because nothing like this existed, Daan our CEO, and Joost (his name rhymes with toast), our CTO, decided they would build the platform themselves. And in 2013, Instant Magazine was born!

We set out to democratize the production of top-notch web content so that anyone could create media-rich HTML5-based sales and marketing collateral without needing any technical expertise.

And it worked!

After launching, we scored our first two clients in the first week. Fast forward to today, and we’ve we amassed 1,000+ clients in 36 countries, and have offices in Amsterdam, London and New York.

We now have an amazing team of more than 50 dedicated people.

The success we’ve seen proves our initial belief was accurate: Today’s audiences want to read exceptional content more than ever — it's just that they need it to be tailored to their content consumption habits.

And we believe brands should be able to meet this need.

Instant Magazine exists to untether brands from the constraints of traditional formats and empower them to produce concise, visually immersive content experiences that are universally accessible.

The powerful and easy-to-use platform we developed (and are still improving) allows anyone to quickly create media-rich HTML5-based content that really stands out.

So, that’s our story... But it's not over yet.

Our big, hairy audacious goal is that by 2030 we will have reached 10% of the world's population with an Instant Magazine. And we're working hard, together with our customers, to achieve this!

Want to be part of the story? Start creating your first Instant Magazine today!

More about our platform

Our Values


(Getting $#*! Done)

Resourcefulness is the fuel that keeps our world turning. Developers who see challenges, not limitations. Savvy professionals who get things done and find ways to make things work. Support heroes who defy impossibilities and invent workarounds. To be resourceful is to come up with solutions, not excuses.


(Getting $#*! Done, together)

Grand accomplishments are never achieved alone. The willingness and ability to cooperate are worth more than individual talent. A high-performing team has no room for ego or lone wolves. The best collaborators draw on the strengths of others, and they readily share both their expertise and the credit for their success.


(Figuring $#*! Out)

Progress is driven by the inquisitive and the meddlesome. Innovation by those unafraid to challenge established norms. Always forward thinking, they dissect to understand and break to improve. And in the process, they continually redefine what's possible. Curiosity is what engenders the truly novel.


(No Bull$#*!)

There's more to our people than brains and abilities. Those who place more value on relationships than on transactions; who are open, humble and other-oriented are invariably happier and more successful, both in work and in life. We're all in this together, so be approachable, be personable, and remember to have fun.

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