In 2008, we started creating custom digital magazines in Flash and ActionScript as a replacement for print magazines. As a result, beautiful and engaging magazines were created, but these were very labor intensive and costly with each magazine taking 150 to 200 hours to build and would require a designer, developer, and marketer to get done.
With the introduction of the iPad in 2010, which didn’t support Flash, we started searching for an HTML5 alternative. We wanted to produce our magazines in a more efficient way but couldn't find a tool that delivered what we needed. With mobile browsing rapidly increasing, the demand for an inherently responsive solution was never greater. After an exhausting search, we decided to take it into our own hands - and decided to build it in-house.
This is where Instant Magazines was born. We created a user-friendly tool that democratized beautiful web publications. In 2013, we launched our platform and gained our initial two clients in our first week. Fast forward to today, and we have we amassed 1,000+ clients in 36 countries with our roster growing daily. Set on expansion, we grew from our headquarters in Amsterdam to opening an office in Frankfurt, London, and most recently New York. Our tool allows anyone with content (text, image, and video) to create high-end agency level output in an afternoon - all without the need for a developer or a designer.More about our platform
Meet the people behind
As our management assistant Femke is our peacekeeper at the office. She ensures that we are well equipped and makes sure everything runs as smooth as it possibly can!
Melvin van Gent
Melvin is part of our front-end team and works on our new Drag & Drop editor. He makes sure our editor is as intuitive and user-friendly as it can be.
Key Account Director
Sabrina works hard to understand our clients' needs and provide them with the best possible solutions. And if they're ever not satisfied, she takes them out to lunch.
Director, Business Development (US)
Kimberly advises clients by giving demos of our tool, sharing awesome examples and showing all possible applications.
The Dark Coder
Geoffrey is part of our back-end team. Together with his beloved pet Russell, he masters the Force to guard over our API.
Business Development Representative
Tim advises our clients and guides them during their first steps in the world of digital publishing.
Head of Finance
As Head of Finance Ninette is responsible for all the financial processes of our clients. From payments of clients to setting the right targets, she does it all!
Co-Founder / CTO
Joost is co-owner of Instant Magazine. The technical mastermind behind our innovation. He designed the back-end as well as the front-end.
Head of Marketing
Michiel leads our team of self-directed marketing professionals. He and his team work their butt off to transform potential users into engaged Instant Magazine ambassadors.
Together with the King of Code, Dylan makes sure our back-end uses the latest techniques and is ready for the next step.
Sales Director (US)
Christopher is our Sales Director in the United States. He advises clients by giving demos of our tool, sharing awesome examples and showing all possible applications.
Ces is our React.js enthusiast. As a Front-end, he makes sure to support development by using cutting edge technologies.
Fabian de Bakker
Fabian's main focus is enhancing the user experience of our tool by creating the best designs possible. Artist, designer, creative mind: Fabian is all of it and more.
CUSTOMER SOLUTIONS PROVIDER
Ilse is the proactive type. She'll have the answer to your support issue before you even know what the question is.
BUSINESS DEVELOPMENT MANAGER (UK)
Suki advises and guides our clients by giving demos of our tool, sharing awesome examples and showing all possible applications.
From invoicing to payment processing, Magdalena follows up with clients making sure the cash keeps flowing and the lights stay on.
Our beloved office pet. Russell always silently monitors all our office escapades.
AGENCY SUCCESS MANAGER
Are you working for an agency, using Instant Magazine to build awesome publications for your clients? Then Maaike is here to help you leverage the potential of our tool as much as possible.
Customer Solution Provider
As Customer Solution Provider Paul has the perfect solution for every support question. Seriously, ask him anything!
Billie van der Pol
Billie, our intern, puts his video game addiction to good use in designing some of the most engaging digital publications on the internet.
Sales Director (UK)
James is our Sales Director in the United Kingdom. He advises clients by giving demos of our tool, sharing awesome examples and showing all possible applications.
King of Code
A developer who can write code and (with his degree in Information Science) he is an expert in setting up business processes. Rightfully the King of Code!
As ‘Kickstarter’ Yvonne helps our clients with building digital publications. From concept to creation!
Customer Success Manager
Arinda is committed to ensure that our clients use our tool as successfully as possible by providing advice on strategy, distribution, statistics and much more.
Hester manages internal and external projects and coordinates our Creative Services. She eats deadlines for breakfast, both for clients and colleagues.
Agency Growth Manager
Roëll focuses on the growth of our company. He advises clients by giving demos of our tool, sharing awesome examples and showing all possible applications.
Co-Founder / CEO
Daan is initiator and co-owner of Instant Magazine. Based on demand, Daan seamlessly incorporated concept and execution. He has years of experience in offline to online transitions.
Copywriter and content machine gun, Sean owns our customer journey and makes sure the right people see the right messages at just the right time.
Join our team
We're always looking for new talent to join our team. Check the jobs below our team or get in touch!
Douglas van Oijen
Head of Growth
Douglas focuses on the growth of our company. He guides our sales offices around the globe but also loves to advise clients by giving demos of our tool, sharing awesome examples and showing all possible applications
Dennis is our online marketer and makes sure that we engage with our (potential) clients in the best possible way.
Stephan is dedicated to creating effective online marketing campaigns. He is the mastermind behind our search efforts.
Kitesurfer in the weekends, developer on the weekdays. Skillfully masters both the waves and our code.
Tom de Jonge
Tom uses his magical design skills to make projects come to life. He designs the front-end of the edtior and creates publications.
Martijn pushes us to new frontiers by developing our editor. He ensures we are up to speed with the newest technologies and finds the best ways to use them.
Daniel is the bridge between business and development. He translates wishes to our backlog, sets the right priorities and is the master of our roadmap.
Tim makes sure the immersive publications our customers create come with a user experience that's friendly and intuitive. Also, he's our GIF master.
Chiel de Leeuw
Chiel is responsible for analyzing and improving our online marketing campaigns. He also has a love-hate relationship with data.
As Editorial Designer Lilian supports and advises clients about designing their digital publications. She also works on writing blogs and other texts for our website.
As QA engineer Jean-Pierre is the test pilot of our source code. He makes sure every update to our editor is in order and test everything he can get his hands on.
Customer Solutions Provider
Jonna is there for you all day. She has the answer to every possible support question you might have.
Maaike is our Penny Processor and responsible for administration. The entire process, from every entry to the financial reporting. Process them pennies.
Agency Development Representative
Nicole advises our agencies and guides them during their first steps in the world of digital publishing.