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Our story

When did it all start?

Our experience in creating online magazines dates back to 2008, when this was still fully customized and developed in Flash. With the staggering growth of mobile we started searching for software solutions to produce responsive online magazines. There are various tools available but none of them supported smartphones. To fill this gap, we decided to develop our own software. In March 2013 we published our first online magazine and Instant Magazine was a fact.

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Meet the people behind
Instant magazine

Maxim van Oostrum

Customer Success Manager

Maxim helps our clients with getting the most value out of their digital publications. He provides them with advise, both strategic and tactical.

Dennis Looijenga

Engagement Officer

Dennis is our online marketer and makes sure that we engage with our (potential) clients in the best possible way.

Nicole Kenter

Campaign Manager

Nicole is our bridge between marketing and sales. She starts campaigns and makes sure our content always reaches the right people.

Paul Knol

Customer Solution Provider

As Customer Solution Provider Paul has the perfect solution for every support question. Seriously, ask him anything!

Stephan Heeger

Search Marketer

Stephan is dedicated to creating effective online marketing campaigns. He is the mastermind behind our search efforts.

Ronald Broer

Penny Processor

Ronald is our business mathematician and is responsible to our administration. The entire process, from all invoices to our financial metrics.

Joost Galama

Technical Architect / Partner

Joost is co-owner of Instant Magazine. The technical mastermind behind our innovation. He designed the back-end as well as the front-end.

Barry Tielkes

Javascript Guru

As Javascript Guru Barry creates new features for our editor (WYSIWYG!) and awesome stuff for magazines.

Sabrina Beer

Mother of all Nerds

With the official title “Mother of all Nerds” Sabrina makes sure that the organization runs smoothly. She is responsible for sales and administration.

Esther Mekkelholt

Queen of Conversion

As 'Queen of Conversion' Esther provides us with new insights about our website, the editor and reader behaviour in magazines.

Martijn Senden

Front-end Pioneer

Martijn pushes us to new frontiers by developing our editor. He ensures we are up to speed with the newest technologies and finds the best ways to use them.

Eric Honingh

Creative Developer

As Creative Developer Eric focuses on designing, developing and the QA of our editor.

Dylan George

PHP Jedi

Together with the King of Code, Dylan makes sure our back-end uses the latest techniques and is ready for the next step.

Yvonne Brugman


As ‘Kickstarter’ Yvonne helps our clients with building online magazines. From concept to creation!

Tom de Jonge

Front-end Magician

Tom uses his magical design skills to make projects come to life. He designs the front-end of the edtior and creates magazines.

Douglas van Oijen

Growth Hacker

Douglas focuses on the growth of our company. He advises clients by giving demos of our tool, sharing awesome examples and showing all possible applications.

James McBriar

Sales Director

James is our Sales Director in the United Kingdom. He advises clients by giving demos of our tool, sharing awesome examples and showing all possible applications.

Bart Brinkman

King of Code

A developer who can write code and (with his degree in Information Science) he is an expert in setting up business processes. Rightfully the King of Code!

Daan Reijnders

Preacher / Partner

Daan is initiator and co-owner of Instant Magazine. Based on demand, Daan seamlessly incorporated concept and execution. He has years of experience in offline to online transitions.

Lilian Timmers

Editorial Designer

As Editorial Designer Lilian supports and advises clients about designing their online magazines. She also works on writing blogs and other texts for our website.

Marco Papalia

The Codefather

Marco will make you an offer you can't refuse. He builds new templates and creates awesome animations & features.

Join our team

We're hiring

We're always looking for new talent to join our team. Check the jobs below our team or get in touch!

Roëll Bakker

Growth hacker

Roëll focuses on the growth of our company. He advises clients by giving demos of our tool, sharing awesome examples and showing all possible applications.

Join our team!
We're looking for:


As an Account Executive you'll be responsible for prospecting and closing. You'll follow up on inbound leads, provide presentations to potential clients and search for new clients.

Check the job


Want to help our clients to be more successful? Join our team! As a Customer Succes Manager you'll help our clients in creating successful cases with digital content.

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Instant Magazine is looking for an Agency Sales Manager for our London office. The role will be largely new business focussed, selling our Content Marketing solution to mainly UK based Agencies.

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We are looking for a Content Marketer. You are a self-starter with a knack and love for writing, great organizational skills, and a passion for technology. Create awesome content like blogs, newsletters, case studies and white papers.

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We're expanding towards the German market and are looking for an Account Executive for the German market. Based in Amsterdam. Join our growing team in one of the hottest digital sectors.

Check the job

14 day trial


Want to see what our tool can do for you? Start a free trial and try our platform for 14 days. No credit card required, no strings attached. You can also get an introduction via Skype.

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