A large chunk of text, in Arial 12 font is something nobody gets excited about. No matter how great the content, your article will be skipped. You need to be able to convince your reader in a few seconds, especially in online magazines. This blog gives you five ways to make your text come to life!
1. Great typography
Add a unique feel or style to a text by playing around with different fonts, font properties, sizes and colors. Use clean and professional fonts for business communications and something more playful for a human interest story. You could think of using a large header, a bold font or even contrasting colors. Be sure to check which Google fonts would go together. Do not use more than two different fonts per text.
Make sure the body of the text has a calm look, so you can play around with titles, subheadings and quotes. Be careful that your text does not become too ‘loud’. Overusing shapes and colors will be distracting for your readers.
2. Play around with words
But there’s more to letters than just the way they look. The right words really give your message an extra boost. Use attention-grabbing titles and powerful first sentences:
Place short, powerful headings above long articles. Be sure to use a subheading or a ‘lead’ that summarizes your text.
Ask a question: So what can you do with an online magazine?
Address the reader directly: Here are five tips to writing exciting texts.
Use alliteration: Magnificent magazines and creative content.