We’re thrilled to announce the launch of our brand new Lead Generation feature for the Drag & Drop editor. Gate your sales-oriented collateral, such as eBooks and white papers, without the need for a separate landing page, and start generating more high-quality leads
Our mission at Instant Magazine has always been to make that search easy and effective. From putting the power of a designer or developer in your hands to delivering the best content analytics, your content marketing is our number one priority.
That’s why we’re proud that your lead generation content will enable sales even further with Instant Magazine’s Lead Generation feature. Here’s what that means for you and your content:
Want to learn more about generating higher quality leads with Instant Magazine? Talk with one of our Content Experts.
If you’re on the Advanced license you’re able to gate your content with a form, and if you’re on the Expert license you’re also able to use a Social Login.
Let’s walk through the process.
This will prompt you with an overview of Lead Generation templates we designed to help you get started. Make your pick and hit Use template.
Editing and styling for Lead Generation forms
You can even let readers make the choice between using a form or a Social Login.
Social Login through Facebook or LinkedIn guarantees that your leads are accurate by pulling data from readers’ public profiles. Say goodbye to fake leads!
To connect with Facebook or LinkedIn, you’ll need to create apps. Read more about how that works in our Help Center:
Simply grab the Lead Generation gate and drag & drop it in front of the page on which you want the gate to appear. Instead of gating your entire piece of content, you can give your readers access to a limited portion and make them hungry for the rest.
Visitors can only continue reading after filling out the form or logging in via Facebook or LinkedIn.
See it in action here: https://ebook.instantmagazine.com/white-paper-marketing-ebook (it triggers on page 3).
You can download all Lead Generation submissions as a CSV from your dashboard. Simply click the 3 dots of your Publication and select “Get form results”.
We’re working hard on integrations with CRM systems to make the process of managing and following up on leads even easier. Expect integrations with Zapier and CRM software in the coming months.
Too many companies still rely on PDFs, a legacy file format created in 1993. PDFs are neither responsive nor measurable, and there’s no way to stop someone from distributing one after they’ve downloaded it. This means you could be missing out on tons of leads.
Instant Magazine is the solution you’ve been looking for.
Here are the benefits of building gated content offers with Instant Magazine and gating them with our Lead Generation feature:
PDFs are freely redistributable after they’ve been downloaded. With Instant Magazine, every new visitor will be presented with a form or a Social Login when content is forwarded to them, meaning you’ll never lose out on leads.
Because PDFs are fixed-layout documents, they are virtually impossible to read on smaller screens. This means that over 50 percent of your visitors are likely to never read your content offer after downloading it. Instant Magazine publications are responsive and adapt perfectly to any screen size or browser.
Instead of only being able to see who downloaded your white paper or eBook, Instant Magazine allows you to collect granular data on how your content offers are performing.
Track behavioral metrics for each page and analyze precisely which pages, paragraphs, topics, and sections interest your users most (or least). Data gives you the power to optimize your content, make it more persuasive, and ultimately drive more bottom-line results. Plus, it allows you to implement lead scoring based on how leads interact with your content.
Improved reading experience
If you can’t provide visitors with a good user experience from the moment they discover you, rest assured that they won’t convert to paying customers down the road. Your gating can start customer relationships on the right foot when you remove friction with a Social Login or offer semi-gated instead of fully-gated content.
Instant Magazine makes your content interactive, unforgettable, and a lead generating powerhouse. Learn more — talk to one of our Content Experts.
We’re excited to see the gated content offers our customers will create. We’re certain that this new feature will allow you to boost conversion rates, lead quality, and the accuracy of lead information.
If you have feedback or suggestions for the Lead Generation feature, feel free to reach out to our awesome support team on email@example.com. Alternatively, get a tour of our platform by contacting us on firstname.lastname@example.org. We’re all ears!
If you want to learn from how other companies have benefited from our Lead Generation feature, make sure you read the success stories of Dutch payroll company, Tentoo, and US-based strategic communications firm, Metis Communications:
As a special bonus, get access to our gated 2018 ultimate guide on how to write and format a white paper here.
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