These Features Will Ensure an Online Staff Magazine Gets Read
by Daan Reijnders
Do you have any ideas for an online staff magazine? Would you like a digital version of your staff magazine? The Instant Magazine platform allows you to create a stunning digital staff magazine in a flash.
Company magazine, event magazine, annual report, newsletter. Online magazines are mainly used for external communications. But there are so many more possibilities! Our tool is also very suitable for staff magazines. Whether you are emailing the magazine to a business or personal email address, an online magazine is a great way of keeping your co-workers up to speed on everything going on in your company.
What should such a staff magazine look like?
That of course depends on the organization. One aspect, however, is important in each and every staff magazine: people. People enjoy reading about people. These 9 successful and well-read features from digital staff magazines show that not all articles in a staff magazine have to be about the company or work:
1. What a week
This feature is written by an employee detailing what they get up to in a given week. The feature will of course include a good picture! Monday: important meeting. Tuesday: write up reports, etc.
2. Talks with the boss
Have a manager sit down with a number of randomly selected employees. Consider an HR manager for example, who has discussions with senior as well as junior staff members about the pension system or working conditions. Create a summary of this conversation using images and text.
A column is always a popular feature, whether it is written by a colleague or a famous person. Unless it’s a badly written column of course! A column needs a good sense of humor and unvarnished opinions. The topic does not always have to be work-related.
4. My desk
Which items do you have on your desk? Do your co-workers ever ask you about that crazy picture? In the workspace feature My desk, an employee answers questions about items found on or near his or her desk. This feature requires one good picture, and text hotspots can be superimposed onto the image.
5. My team
The ideal feature to focus the spotlight on a well-performing team or a group of colleagues who have been working on a special project. How about finding out more about the IT department’s weekly running club? These are all great stories for a staff magazine.
6. Your opinion
People enjoy discussing opinions with each other. Staff magazines are therefore perfect for statements of opinion. Pick something that will provoke a response or a current hot topic and ask five employees to give their opinions on the matter.
7. Five questions for ... / Five questions about ...
Whether the topic is a project, a salesperson’s current activities or questions for the HR manager, a feature such as Five questions for ... is a good way to find out more about a person or a subject. It’s bite-sized and clearly structured. The reader can quickly filter out the things he or she does not find interesting.
8. The (wo)man behind the suit
What are the manager’s hobbies, what type of clothes does the director wear in his spare time and doesn’t that employee in production ever get fed up wearing a protective mask? These types of questions are discussed in the feature The woman/man behind the suit. Or: who’s underneath that suit? Take a picture in work clothes and in leisure wear and co-workers won’t believe their eyes!
9. The photo shoot
The company party, an event, an anniversary, a move. There are lots of topics that would be great for a photo shoot in your staff magazine. Of course, the quality has to be good. Let everyone relive the event with the most recent pictures!
Use these tips to your advantage! Do you have anything good to add? Please share them by mailing me at firstname.lastname@example.org.
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Daan is initiator and co-owner of Instant Magazine. Based on demand, Daan seamlessly incorporated concept and execution. He has years of experience in offline to online transitions.
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