Published on: 16-09-2013

Why you should focus on mobile

Chances are you’re reading this blog on your smartphone. Mobile is the fastest-growing market and the figures clearly show it! Over the past year, use of mobile devices went up by a whopping 52 percent. Amazon sells more e-books than paper books. Next year, it is estimated that over 50 percent of internet traffic will occur on mobile devices.

More control for the recipient

The consumer determines where, when and on what device he wants to receive your message. On a smartphone in a waiting room, on a tablet when on the train or on a laptop at the office. How will this affect the way you provide your information? How will you deal with the scope of your content and the layout, and what channels will you be using to distribute your content? You must ensure that your information is accessible on any device, at any given time. Easy to read, visually appealing and presented in bite-size chunks.

The solution: responsive design

Simply put, responsive design adapts itself in real time to the platform on which the information is viewed. Not only the design adapts itself to different devices, the content does as well. From smartphones to tablets and laptops to smart TVs.

Better engagement on mobile devices

The statistics show that customers are much more willing to read on mobile devices than on a PC. Not only visit length, but also the number of pages visited increases on a mobile device. There are a number of reasons for this. Firstly, a mobile user decides when he wants to read the magazine. For example at a time when nothing else is happening, during his lunch break or when relaxing on the sofa in the evening. Secondly, ergonomics on mobile devices and computers are very different. A reader’s posture is often ‘active’ when sitting at a computer. Consumers want to scroll through the information in a fast and efficient way and then continue working. The mobile reader is much more relaxed and often willing to take more time to read your message. Take advantage of this.

Make sure to switch to mobile on time. We will be happy to help! Contact us and set a date to sit down over a delicious cup of coffee to discuss the possibilities. Call us on +31 (0)20 303 2822 or mail to daan@instantmagazine.com.

Want to start right away? Register for a 14-day free trial and discover the endless possibilities our tool has to offer.

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