At Instant Magazine, we believe that safeguarding personal data is of paramount importance in the execution of our activities. We, therefore, want to give you clear and transparent insight into how we process personal data from clients, contacts, and website visitors.
When processing personal data, we hold to the roles and regulations as stated in the General Data Protection Regulation (GDPR).
We have assigned a Data Protection Officer for any kind of inquiries related to our GDPR efforts, who can be contacted by email at firstname.lastname@example.org.
Our role as a Controller
There are various purposes for Instant Magazine to gather, store, and process personal data, all aimed at maintaining and improving our level of support.
Security of personal data
Instant Magazine ensures adequate security of the personal data that it holds, in line with the applicable legal requirements and guidelines.
Contact data storage limitation
Instant Magazine stores personal data that it processes no longer than is necessary or required for the purposes of data processing and availability. We have a standard retention period of 90 days. Different standards apply to customer related information.
We gather personal data when a person is:
- Subscribing to our blog and/or news updates.
- Signing up for webinars and/or internal events.
- Requesting access to gated content assets.
- Starting a trial.
- Purchasing licenses and additional Products and Services.
- Communicating with our Client Services departments.
- Working in our editor and visiting our website.
We process personal data when:
- Working in the editor, for personalization and user experience optimization purposes.
- Following up on correspondences (live chat, email or phone inquiries).
- Informing clients about product and blog updates via owned media.
- Executing internal analyses for product development, market research, and user behavior research.
- Applying remarketing and display advertising features within Google Analytics and Google AdWords, as well as platforms like Facebook. We collect the data to inform, optimize, and serve ads based on someone's past visits to our website.
The following personal data is gathered and processed:
In our editor:
- When purchasing a license and/or additional services in our store, specific payment-related information is required to enable the purchase.
- When adding additional users to an existing account, we require the following user details: First name, last name, email address and telephone number.
- User activity, such as login frequency. This will help us to understand user engagement within the editor, enabling us to anticipate on a potential need for support.
- Email and phone communications.
- Support requests created and resolved, via Zendesk.
- Chat threads, via Zendesk.
- We require a form completion, containing first name, last name, email address, phone number, company name, and industry before we send the activation link.
Blog and product subscriptions:
- Subscribing and unsubscribing from blog and product updates. Hubspot, Mailchimp, and Sumo are the tools used to manage the subscription process.
- Email opens and clicks. Hubspot is used to record this.
- For subscribing to webinars, learning sessions, internal events, and gated content, we require the following contact details: first name, last name, email address, and phone number.
- We gather anonymized data with Google Analytics and Hotjar. We use LogRocket to monitor user-specific data, but only when we have a client’s opt-in in place.
Remarketing and display advertising:
- We have Google, LinkedIn, and Facebook tracking pixels in place to serve ads to former site visitors and to find visitor profile look-a-likes, who we can serve ads on Google, Google’s Display Network, Facebook and LinkedIn.
Instant Magazine does not sell, trade, or otherwise transfer personal data to outside parties for commercial, charitable, or idealistic purposes. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect our or others’ rights, property, or safety.
Right to access
You have the right to request information about the personal data we hold on you at any time. You can contact us via email@example.com, and we will provide you with your personal data via email.
Right to portability
Whenever we process your personal data by automated means based on your consent or based on an agreement, you have the right to get a copy of your data transferred to you or to another party. This only includes the personal data you have submitted to us.
Right to rectification
You have the right to request rectification of your personal data if the information is incorrect, including the right to have incomplete personal data completed.
Users within an Instant Magazine account can edit their personal data, account data, and payment details in the profile, account, and store section.
Right to erasure
You have the right to erase any personal data processed by us at any time except for the following situations:
- You have an ongoing matter with customer support.
- You have an unsettled debt with us, regardless of the payment method.
- If you are suspected of misusing or have misused our services within the last four years.
- Your debt has been sold to a third party within the last three years or one year for deceased customers.
- Your credit application has been rejected within the last three months.
- If you have made any purchase, we will keep your personal data in connection with your transaction for bookkeeping purposes.
Your right to object to processing based on legitimate interest
You have the right to object to the processing of your personal data that is based on our legitimate interest. We will not continue to process the personal data unless we can demonstrate legitimate grounds for the process which overrides your interest and rights or due to legal claims.
Your right to object to direct marketing
You have the right to object to direct marketing. You can opt-out from direct marketing by following the instruction in each marketing email
Right to restriction
You have the right to request that we restrict the process of your personal data under the following circumstances:
- If you object to a processing based on our legitimate interest, we shall restrict all processing of such data pending the verification of the legitimate interest.
- If you have a claim that your personal data is incorrect, we must restrict all processing of such data pending the verification of the accuracy of the personal data.
- If the processing is unlawful you can oppose the erasure of personal data and instead request the restriction of the use of your personal data instead.
- If we no longer need the personal data but it is required by you to defend legal claims.
How can you exercise your rights?
We take data protection very seriously and therefore we have dedicated customer support personnel to handle your requests in relation to your rights stated above. You can always reach them at firstname.lastname@example.org.
Right to complain to a supervisory authority
If you consider us to process your personal data in an incorrect way you can contact us. You also have the right to raise a complaint to a supervisory authority.
Do we use 'cookies'?
Yes. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser.
What are cookies used for?
Cookies are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services.
Overview of scripts and cookies and where they are used for:
|Script name||What it is used for|
|AdWords remarketing||Building audiences for retargeting|
|AdWords Click ID||Tracking conversion value in AdWords|
|Bing Ads Universal Event Tracking||Tracking performance in Bing|
|Facebook Pixel||Remarketing on Facebook and website analytics|
|GA event tracking||Website and visitor behavior analysis|
|Hotjar||Website and visitor behavior analysis|
|Hubspot||CRM, marketing automation, email automation, website analysis|
|LinkedIn insight||Remarketing and analytics|
|LinkedIn Lead||Conversion tracking|
|Sumo plugin||Pop-ups, website behavior analytics|
|Ad performance analysis|
|Zendesk||Live chat support and analyzing support questions|
|Cookie name||Processor||What it is used for|
|_uetsid||Bing||HTTP cookie to track session|
|_ga||Google Analytics||Used to distinguish users|
|_uetsid||Bing||HTTP cookie to track session|
|_gat||Google Analytics||Used to throttle request rate|
|_gid||Google Analytics||Used to distinguish users|
|_hjIncludedInSample||Hotjar||Hotjar cookie. This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels.|
|_hssc||HubSpot||This cookie keeps track of sessions. This is used to determine if we should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.|
|_hssrc||HubSpot||Whenever HubSpot changes the session cookie, this cookie is also set. We set it to 1 and use it to determine if the user has restarted their browser. If this cookie does not exist when we manage cookies, we assume it is a new session.|
|_hstc||HubSpot||The main cookie for tracking visitors. It contains the domain, utk (see below), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).|
|hubspotutk||HubSpot||This cookie is used for to keep track of a visitor's identity. This cookie is passed to HubSpot on form submission and used when de-duplicating contacts.|
|_smvid||Sumo||Used for sign-up prompt purposes when visitors browse marketing page.|
|_zlcmid||Sumo||We use Zopim to provide live customer service chat on our Site. Zopim requires two cookies: the first cookie stores Zopim Live Chat ID to identify the device during visits. The second stores user’s preference to disable Live Chat.|
Complaint or remark about the use of personal data
We do our utmost to ensure the security of your personal data. However, if you do have a complaint or remark about our use of your personal data, because you feel that we don’t handle your personal data carefully or because you have requested access to or correction of your personal data, but are not satisfied with the response, please let us know via email@example.com so we can take appropriate action.
Our role as a Processor
We enable organizations to share valuable content with their relations. We will process personal data solely for purposes of the storage, on our servers or those of third parties engaged by us, of the online magazines and/or forms created by or on behalf of the Processor. The Processor will not process the personal data for any purpose other than those established by the Controller. We have a Data Processing Agreement (DPA) in place covering all aspects of processing personal data.
Instant Magazine B.V.
John M. Keynesplein 12-46
Amsterdam, Noord-Holland 1066 EP